Did You Know 4.0

This is the next official update to the original "Shift Happens" video that you may have seen. "Did You Know 4.0" is the completely new September 2009 version which includes quite compelling facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. The pace of the video is a little fast at times so keep your finger near the “pause” button so you don’t miss any of the information.

Carat New Zealand Appointed to Handle Nokia

Nokia New Zealand has awarded their media planning and buying to Carat New Zealand. Nokia decided to align to Carat New Zealand as a result of representation of the Carat New Zealand offering to Nokia’s New Zealand representatives. Nokia’s Mike Blackwell says “I am impressed with the evolutions at Carat New Zealand under the leadership of Managing Director Lauren James, particularly the advances in Carat’s strategic arm and digital offerings.”

Lauren James states, “Nokia New Zealand’s decision to join us at Carat New Zealand is extremely pleasing. Nokia is an outstanding brand that we are proud to have on our agency register. Under the strategic leadership of Matt O’Sullivan our new National Planning Director and Ryf Quail our new Digital Director we look forward to driving exciting new media initiatives and business results for Nokia here in New Zealand.” Nokia’s appointment of Carat takes place immediately for activity from 1 October 2009.

Press Release: 25 August 2009

Carat New Zealand Wins TaxRefunds.co.nz

Since taking over the reins of Carat New Zealand as Managing Director, Lauren James and her new leadership team have won their first piece of new business with the appointment by TaxRefunds.co.nz after a competitive pitch involving other agencies.

TaxRefunds.co.nz Marketing and Communication’s Manager Jan Hellriegel said, “Carat demonstrated a deep understanding of our business and clarity and strength in their strategic thinking. They presented a strong team, one passionate and hungry to work with TaxRefunds.co.nz.”

Lauren James added, “We are very excited by this appointment, it’s a reflection of the new energy and direction from the new senior management team here in New Zealand. TaxRefunds.co.nz is our first new business pitch together and the fact that it is for an inspirational and powerful market leading brand in its category makes this win even more satisfying for us.“