“Esquire magazine has embedded special markers on certain pages of the magazine including the front cover. By downloading a piece of software and utilizing the webcam on your PC you can access this additional content. All you have to do is hold the marker up to your camera and it will bring up new content using the software you installed. This may just be a short video clip starring the person on the page or it may include some interaction. For example, the front cover has multiple videos to watch depending on how you tilt the page. Another page sees someone change clothes as you rotate the page.”Read more here on The New York Observer.
No comments:
Post a Comment