Also amazing is the way people purchased the album. Although digital sales have grown for years - with iTunes being the main beneficiary - consumers headed back to the record store for Boyle's debut.
Columbia chairman Steve Barnett told the New York Times that only about 39,000 of Ms. Boyle's total in the United States were sold through iTunes. Consumers could also purchase the album on shopping network QVC. "The reason that this record really did what it did," Mr. Barnett told the Times, "was that people wanted to get it and own it, to feel like they're a part of it."”
Read more here
Read more here
No comments:
Post a Comment