nzherald.co.nz and Nokia – a dynamic new partnership

 


nzherald.co.nz has launched an exciting new section in partnership with Nokia – nzherald.co.nz/play.

The section draws in existing nzherald.co.nz content and displays it in a new dynamic way. The content changes every day, and encourages interaction by enlarging images on mouse-over. Nokia's branding follows the reader through their Play experience.

 

Advertising Director, Donna O’Keeffe says, “Nokia were looking for an environment that was all about people's passion; things they love to do when they aren't stuck in the office. So we created Play. From mountain biking to fine wines, to music, there is something for everyone. It was a new step for us, sorting our content by psychographics rather than sections.”

nzherald.co.nz has worked closely with Nokia’s agency, Carat NZ, to deliver a powerful new platform through which Nokia can engage with their target market, and highlight how Nokia can enhance their already playful lives.

Ryf Quail, General Manager, Carat says, “Our focus for Nokia was to do something beyond what our competitors were thinking. Something out of the box that gave them a commercial edge and, if you are marketing smart phones, that had to be online.”

A mix of standard and bespoke ads are currently running as well as a co-branded marketing campaign to promote the new section. O’Keeffe adds, “There is still a lot to come with this partnership. The foundation is there though, and our readers love it.”