“Social media is becoming widely adopted by businesses of all sizes, yet one of the biggest struggles has been calculating the ROI of these campaigns. In response to this struggle, Syncapse, a global leader in digital consulting and measurement with a focus on social media, has released a report that dives deep into the data.
As part of their study, Syncapse surveyed 4,000 fans of twenty of the top brands on Facebook. The brands included Nokia, BlackBerry, Victoria’s Secret, Adidas, Nike, Coca-Cola, Starbucks, Xbox, Axe, Playstation and McDonald’s. The focus group was asked why they were fans of those brands and about their past and future purchasing behavior. Syncapse then used these responses to estimate the monetary value of each fan over time. Below are the key findings of the report:
- The average value of a Facebook Fan is $136.38.
- Facebook Fans are 28% more likely than non-fans to continue using a specific brand.
- 68% of Facebook Fans indicate that they are highly likely to recommend a product they are a fan of to their friends.
- 81% of Facebook Fans report feelings a connection/empathy with the brand
It is important to note that the results also showed how the value of a fan can vary widely based on the fan’s participation.”
No comments:
Post a Comment