“The boom in online video, social and ‘performance’ marketing contributed to the 10% increase in online advertising spend during the first half of 2010, which saw UK marketers invest £1,968.6 million, lifting the medium to a record market share of 24.3%.The return to double-digit growth for the internet mirrors the general recovery of the entire advertising industry, with total UK expenditure increasing 6.3% to £8.1 billion between January and June 2010.”
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