CARAT NEW ZEALAND HAS PARTNERED WITH JB HI-FI

Auckland, 22 July 2010: Carat New Zealand has partnered with audio/visual giant JB Hi-Fi without a formal pitch. Billings for the account are $1.5million.

Carat will handle the offline media buying, with digital being added to Carat’s responsibility at a future date.

Ryf Quail, General Manager of Carat New Zealand said, “We are excited to be working with a high growth client such as JB Hi-Fi. Carat’s focus of driving commercial advantage in media provided a great platform for us to improve their approach to buying media in this market and significantly improve JB Hi-Fi’s return on investment.”