"TVNZ Heartland, New Zealand’s newest TV channel and first with 100% Kiwi content, has exceeded expectations with 21 percent of New Zealanders tuning into the channel since launch.TVNZ launched TVNZ Heartland on the SKY pay TV platform on 1 June and in the past four weeks 834,400 New Zealanders have watched the channel.
Eric Kearley, TVNZ’s Head of Digital Channels and Digital Media, is delighted with the success of TVNZ’s first venture into pay TV.
“TVNZ Heartland is only 10 weeks old and is already drawing in one in five New Zealanders. That’s a fantastic result. It just highlights the fact that New Zealanders love local shows.”
Kearley believes that TVNZ Heartland is a reservoir of New Zealand television gold and something we can all be proud of.
“We’re delighted that we can celebrate the fantastic work of the New Zealand production industry by bringing New Zealanders the TV shows that they’ve grown up with, as well as more recent dramas and factual programming.
“The channel wouldn’t be possible without the support of our sponsors – Toyota, Mitre 10, The National Bank, Foodstuffs and our most recent addition Fonterra. It’s a channel that they can be proud to associate their iconic brands with.”
TVNZ Heartland is TVNZ’s fifth channel and demonstrates the evolution of TVNZ’s strategy of Inspiring New Zealanders on Every Screen.
“Launching a pay TV channel is a key step in our strategy to be New Zealand’s leading multi-platform media company, delivering excellent environments and audiences for advertisers, and quality content for New Zealand viewers.”
The launch of TVNZ Heartland is one of the strongest channel launches in the past five years.
TVNZ Heartland is found on SKY channel 017."
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