iProspect, the world's leading search marketing agency, steps up in Asia Pacific region, and forges ahead with global expansion.Peter Hunter, Managing Director of iProspect Pacific, announced today the launch of iProspect in New Zealand. The new office is part of iProspect’s continued worldwide expansion designed to offer marketers a seamless global search marketing solution.
“We are truly delighted to bring New Zealand into the iProspect family. The opening of this office is significant as the New Zealand market has lacked a top-tier search marketing offering,” said Peter. “Our presence in New Zealand will have a considerable impact and provide search marketers with the experience, expertise, sophisticated tools, and impressive results that iProspect is known for across the globe,” he added.
“By having iProspect offices in major markets around the globe, our New Zealand clients will get the best of both worlds – local market knowledge combined with sophisticated tools and techniques. Together it’s a combination that provides significant benefits to our clients,” Peter said.
Ryf Quail, currently Digital Director of Carat New Zealand, will head up iProspect in New Zealand. Ryf is a pioneer in the digital industry with over 15 years experience in digital and media. He was the Media Director for WSA Online, Australia’s first interactive agency of the year in 1998. He built WSA Media into the largest digital media agency in the country before selling the business to Emitch.
Ryf has also been Managing Partner of digital at Razor in Australia, working with clients such as Nike, SBS, RaboPlus (RaboBank), Navman and HCF.
Ryf will be joined by Ivan Atkins who has been managing strategy planning, negotiation, execution and measurement of online campaigns for Carat clients. Ivan has also recently returned from Hong Kong where he attended the iProspect University.
iProspect was founded in the USA in 1996 and acquired by Aegis plc in 2005. The services of iProspect include natural search engine optimisation, paid inclusion management, pay per click advertising management using Aegis’ own patent-pending bid management tool iSEBA®, feed management, search leveraged public relations, and Web analytics. These search engine marketing services are tailored around each client’s unique needs, capabilities and business model in order to increase the number of potential customers that visit their websites.
It also improves the rate at which those visitors take desired actions once they arrive, and provides in-depth analysis on which clients can base continual optimization of their marketing efforts and make informed marketing decisions.
“For New Zealand, search is about creating commercial advantage for clients by capturing interest generated by their advertising, their competitors’ advertising and other market factors. It may well be that for many New Zealand clients and categories this is new thinking and, if applied correctly, it will give them the jump-start to their businesses they are demanding from agencies in times like these,” Ryf said.
Press Release: 10 September, 2009
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