Twitter users are more likely to review or rate products

Tech and media research firm “Interpret surveyed over 9,200 internet users in August, finding that roughly 24% of the respondents that used Twitter, reviewed or rated products online; just 12% of people that used other social nets—but not Twitter—said the same. Twitter users were also more likely to visit company profiles (20%) than non-Twitter users (11%), and twice as likely to click on ads or sponsored links (20% vs. 9%).”

Read more: http://paidcontent.org/article/419-study-twitterers-more-receptive-to-ads-than-other-social-net-users/