YouTube has launched a new service called
Insights for Audience. This video analytics tool takes your audience deomographic on
YouTube and compares it with their own demographics. The difference between this tool and previous YouTube insights tool is that the analytics for Insights for Audience are based on the whole
YouTube audience, versus only specific videos. After setting up a search query many different insights can be found on the kind of videos the target group watches. This tool can also be used to discover which video categories are popular among the target group.
Media agencies can use this tool to discover which type of video
YouTube users search for based on their country, age, gender and interests. The tool then displays the most popular videos for the audience.
Comparing users that are between 18 and 34, from USA, Australia and Great Britain and who are into Telecommunications showed that users watch 17.2% more Telecommunications videos than the average
YouTube user.
Click here to try Insights for Audience for yourself.
Read more:
http://www.antoniothonis.com/2009/launch-of-youtube-insights-for-audience/
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